Hyper localized mobile phone in Dubai

This is an interesting ad for a mobile phone/service that we found as we were walking around the area of Deira. I remembered this picture as I wrote about the prayer time in my previous blog. 

As you can see, it looks like it is a standardized offering for the foreigners there (btw, 85-90% of Dubai population consists of expats) to have a set of translated Quran, Prayer Time and Qibla Direction. And 2 sims?!?!

Once you have this, you get a notification of prayer time, and you know exactly which direction to pray in!